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Saturday, May 31, 2008
20 Hot Mtv Splitsvilla Gilrs are :
AARTI THAOKER, AKANSHA KANJILAL, ANNIE KRISLINZKI, ANUBHA AGARWAL, BIANCA MENDONCA, BOSKY BHATIA, HANNAH SIM, HEENA PARDASANI, HOORZAN IRANI, KANIKA NARBAR, MINAKSHI KHANDURI, PRIYANKA SHARMA, RICHA SINGH, RITU KOCHHAR, SHRADDHA HARIBHAI, SHRUTI RAWAT, SIMRAN DHAWAN, SNEH RICHA, VANI SHARMA, YAMINI BATRA.
The 2 Boys Are :
VARUN SAINI, VISHAL KARWAL
Fun, Sex, Sin, Betrayal…get ready for MTV’s brand new romance reality show – Vodafone MTV Splitsvilla! From the makers of Roadies, comes a show about 2 sexy guys looking for love among 20 hot girls who compete not just for love, but fame, money and a chance to become MTV’s first couple VJ! The reading on the Richter scale shoots up as this twisted romance reality show ties up with the wacky and fun movie De Taali. It just gets more sinful as cool dude Aftab Shivdasani, hilarious Ritesh Deshmukh, sexy Ayesha Takia and host Rannvijay came together at a press conference to launch the show. The queen of Punjabi hip – hop HardKaur, had everyone grooving to her music as she performed the title song of Vodafone MTV Splitsvilla! Follow the contestants as they compete in the love capital of India – GOA, in a fully loaded mansion with the host, super sexy MTV VJ Rannvijay taking them through each competition, date and the elimination round! This twisted tale of love has loads of sun and sand, raves and waves, ferry and Feni and love and war! Don’t miss the reveal of the 20 super hot girls and the 2 extremely lucky guys in the curtain raiser of Vodafone MTV Splitsvilla, this Saturday 31st May at 7pm only on MTV!
MTV is launching a new romance-drama reality show Splitsvilla, in which 20 girls will fight to win the hearts of two boys. The 13 one-hour episode will be aired from May 31, every Saturday at 7 pm, replacing Roadies.
Hosted by Rannvijay, the show is being shot at Goa. In each episode, a contestant will get eliminated, or dumped in the show's parlance. The show is loaded with twists and drama and many of the elements of Roadies have been retained to appeal to its existing viewers.
For Splitsvilla, the channel had a casting process, using which it reached out to prospective contestants at youth hangouts, supported by promotions of the same on MTV, radio stations, websites, clubs, discotheques, etc., across India. The girls were then short listed and auditioned.
"This show is the extension of Roadies franchise. After defining adventure travel reality in India with Roadies, we are turning our focus towards romance reality with Splitsvilla. It is a show which will detonate all boundaries on romance, heart-breaks and competition pitting 20 girls and two boys in one war for love," said Ashish Patil, Vice-president and General manager, Creative and content, MTV India.
MTV is promoting Splitsvilla heavily. Mumbai and Delhi are full of hoardings and almost 50-100 bus shelters have been branded in Mumbai. The channel will have an in house advertising campaign rolling out on television across channels such as Zee Cafe, Zee Studio and Neo Sports, on programmes that match the tonality of the show, along with show promos.
MTV also has an tie-up with MSN, an initiative that the channel will launch soon. There's another tie-up with Cosmopolitan, under which the magazine will carry not just advertisements, but a lot of editorial content like features on and profiles of the contestants. The tie-up with Mid-Day will feature an exclusive Splitsvilla Photo Case-Book, which will summarise the happenings of each episode.
Hindi news channel IBN7 will carry highlights from and sneak peeks into every episode. PVR Cinemas will run Splitsvilla promos on all its screens and have additional branding within the multiplex. MTV is also doing a half hour show on Red FM around romance on Saturdays and have funny radio spots too.
MTV has a digital tie-up with the show's main sponsor, Vodafone, under which ringtones, caller tunes, wallpapers, etc., will be made available to users. The channel has created a music video of the show and is airing it across channels and radio stations. There is also a special website to facilitate viewership.